I'm a professional Social Media geek & a political junky. I'm writing a book about the use of Social in #election2012. I get paid to speak in 140 chars, but these ramblings are my own.
Purveyor of artisanal Social Media marketing goodness.
● Guardian of brand presence and experience across all social networking sites, Expounder of brand engagement in dialog and questions where appropriate. developer of brand awareness, generator of inbound traffic and encouraging event registration.
● Manager of Social Media campaigns and day-to-day activities, including online advocacy, writing editorial, community-outreach efforts, promotions, blogger outreach and brand ambassador programs.
● Husbandman of Social Media fan base by exorbitant numbers. Increaser of message relevancy and reach.
● Fabricator and integrator of skillfully and elegantly rendered Social Media strategery,
● Systematizer of internal departments, coordinating with Brand stakeholders company-wide to ensure adoption and effectiveness in supporting their respective missions. Ensurer of consistency in voice and cultivator of truly integrated Social Media marketing programs.
● Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
● Monitor of effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results, chaser of the ever elusive Social Media ROI inquiry.
● Monitor trends in social media tools, trends and applications
Specialties: Social Media management, Social Media strategy. Social Media marketing, Social Media analytics, Community Manager, Social Media Analytics Strategy, Social Media Consultant, Social Media SEO, Social Media training, Social Media Speaker
- Preform audit and gap analysis of social content and best practices of clients and their
competitors, outlining strategic opportunities for clients based on insights generated from brand, business and audience data. Map potential audiences across social networks
- Development of tactical content plans for delivering on social and communications strategies. Define KPIs and generating comprehensive standard reports / dashboard. Manage engagement plan to completion, and brief engagement team on what is and isn’t working following the execution of engagement plans.
- Analyze brand and campaign performance, conversions, and ROI in social media, channels and networks. Brief third-party community management resources, media and analytics teams on paid social media and content optimization
- Social Media evangelism across different agency departments and advocacy to clients to grow their social footprint. Advise on agency tooling and service relationships in the area of social listening and content analysis to promote best practice tooling for social and content development. Brief team members on developments in the industry within the areas of expertise related to content strategy and social analytics
● Independent Social Media Marketing campaign consultant, working with an independent Boston based Advertising agency. Provide strategy for targeted Social Media pitches. Developed fresh new business development research standard for Social Media efforts.
● Have appeared on television (NBC4 New York), radio (NPR) and print (Daily News) as a Social Media expert.
● Written several articles about Social Media, which have been published in various locations online.
● Guest lecturer on Social Media Marketing best practices at Manhattanville College and NYU. Have also spoken at various trade organizations shows on the importance for Social Media adoption.
● Created and hosted event for Social Media Week 2011: New York, The Social Runner, where we spoke about the amazing social adoption from New York City based long distance runners.
● Wrote Master’s thesis on incorporating metrics into Social Media Marketing.
Great for the local economy, but it sucks because come November they’re going to start charging me sales tax! via CTBoom
The thing about quotes on the internet is that you cannot confirm their validity.
This past Saturday saw a cash mob descend upon the shops in Newtown, CT. There’s a great collection of photographs here: http://www.experiencesandyhook.com/Cash-Mob-Pictures.html
We live in Connecticut, and we’re flipping awesome. You’re welcome.
From the blog Shades of Zero… A friend of mine recently asked me about what things she absolutely had to check out in New Haven, which got me thinking that a New Haven Bucket List is a prime idea for a post. So, without further adieu, and in no particular order except my own mind, I present the New Haven Bucket List…
A bunch of guys have been playing tag since high school. 28 years on the run!
Sorry kiddo, I’m teaching you a lesson by making you pay for college. And this in no way has anything to do with my inability to save any money.
Nothing like animated GIF’s to remind me of my 20’s…
All good Dad’s must know the answers to all of life’s questions. Scratch this one off your lists.
I only hope the kid learns his math skills from his Mom. I’m not even allowed to touch the checkbook.
She may be the “meanest Mom” in Wyoming, but she’s also my favorite.
Real Dads dont let Dads wear “meggings”
We’re still reeling from this. I’m thankful that my little one is too young to know what’s going on. I wish I was too.
8 Holiday Decorations That Look Good Enough To Eat. Yum-o!
Here are Toulouse’s TOP 10 DIFFERENCES BETWEEN FIRST AND SECOND TIME MOMS…